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Company culture and employee engagement: a deep and powerful connection


January 22, 2024


January 31, 2024

Company culture and employee engagement aren't just trendy concepts. They're the pillars of a thriving business, especially with flexible work arrangements. As leaders in hybrid work technology, we at deskbird understand this relationship well. So, let’s discuss the impact of organizational culture on employee engagement, driving performance, satisfaction, and loyalty.

It’s time to focus more on company culture and engagement levels, their crucial interplay, and how they impact each other. More importantly, in a hybrid work setting, strategies like trust-building and fairness can significantly boost workers' engagement. So, we will also share practical tips on enhancing these elements in your workplace, leveraging deskbird's innovative approach to flexible work.

Are you looking to refine your current culture or to build one from the ground up in a hybrid setting? If yes, then this piece provides actionable insights to guide you toward a more connected, engaged, and productive work environment.

What is company culture vs. employee engagement?

At the heart of every successful business lies a strong company culture and a high level of employee engagement. But what do these terms really mean in a practical sense?

The definition of culture in the workplace

Think of company culture as the personality of your business. It's the vibe you get when you walk into the office, the unwritten rules that everyone seems to know, and the way people treat each other during a busy day. It's shaped by everything from the big boss’s style to the casual chats by the coffee machine. A good culture feels welcoming, respectful, and kind of like a second home. It creates a sense of belonging and aligns everyone with the organization’s mission and values.

Beyond this, it’s the shared experiences, the everyday interactions, and the collective response to challenges that truly define a company’s culture. It’s what makes your workplace unique and sets the tone for how workers interact, solve problems, and collaborate toward shared goals.

The meaning of employee engagement

Employee engagement goes beyond just being happy at work. It's about how connected and committed team members are to their roles and the company. Engaged staff don't just do their jobs. They are passionate about their work and the success of the organization. They are motivated and enthusiastic, which actively contributes to your business goals and culture.

Additionally, engaged employees often serve as ambassadors for the company culture, embodying its values and elevating the team spirit. They're the ones who inspire others, drive innovation, and maintain high morale even in challenging times. Their engagement becomes a powerful force that not only fuels their own success but also drives the entire organization forward.

In essence, while company culture lays the foundation, engagement is about the individual's connection with their work and the organization.

👉 Learn more about the true meaning of workplace connection!

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Team building at the office

What is the impact of organizational culture on employee engagement?

When we talk about the health of a business, the impact of its culture on employee engagement cannot be overstated. Here's how a well-crafted organizational culture can boost people's morale and productivity.

Adopting an employee-centric culture

A people-centric approach is all about putting your team first. When people feel valued and respected, they're more likely to be engaged and committed to their work. This means creating an environment where feedback is encouraged, achievements are celebrated, and everyone's voice matters. Not only is it about making your team feel good, but it's also about building a foundation where they can thrive.

In such a culture, individual strengths are recognized and utilized, and challenges are seen as opportunities for growth and collaboration. Regular check-ins, open-door policies, and transparent communication are key practices that reinforce this culture. This approach leads to not only a more satisfied workforce but also to a more innovative, agile, and resilient organization.

Fostering a culture based on support and collaboration

A supportive and collaborative culture is about working together and building deeper connections. When employees understand how their work contributes to the broader goals of the company, they develop a strong sense of purpose. It encourages inclusion and recognition of each individual's unique contributions, promoting a sense of belonging.

In a world where hybrid and remote work are becoming more prevalent, maintaining a strong workplace connection is crucial. A culture that supports and facilitates regular interactions, both professionally and socially, helps sustain these bonds.

Plus, encouraging cross-departmental projects and open forums for idea-sharing can enhance this culture. It’s about creating a workspace where cooperation is the norm and where every success is a team success. In such environments, employees feel more connected to their colleagues and aligned with the company’s vision and goals.

👋 Start your free trial of the deskbird app today and empower your team members with enhanced flexibility through workspace booking and week planning!

Encouraging personal and professional growth

People want to feel like they're growing, not just in their current roles but in their careers as well. A culture that prioritizes personal and professional development can boost engagement significantly. This could mean offering training programs, mentorship opportunities, or clear pathways for career advancement.

Encouraging employees to set and pursue individual career goals, providing resources for continuous learning, and recognizing achievements are also critical. This kind of culture helps your team members feel that their professional growth is valued and that there are opportunities for advancement within the company.

When workers see a clear future for themselves within an organization, their motivation and commitment to the company increase, leading to a more dynamic and forward-moving workplace.

Promoting trust and employee empowerment

Trust and employee empowerment go hand in hand. When people feel trusted to make decisions and take ownership of their work, it fosters a sense of responsibility and pride in their contributions. An empowered workforce is often more motivated and engaged.

This approach extends beyond just task execution. It involves entrusting your staff with meaningful projects and decisions, giving them autonomy, and respecting their opinions and ideas. When they feel that their input is valued and that they have a stake in the outcomes, their investment in the success of the company grows.

This kind of empowerment leads to a trusting work environment, where team members are not just executing tasks but are actively involved in shaping the direction and success of the organization.

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Engaged employees in the office

How can you improve company culture and employee engagement?

Improving company culture and employee engagement can be a game-changer, especially in a hybrid work environment. Here are some practical ways to make this happen with a little help from deskbird’s tools and insights.

Discuss and collect feedback to understand employees’ expectations

Open communication is key. Use tools like employee satisfaction questionnaires and feedback platforms to understand what your people need and expect from their work environment. This can inform decisions on policies and practices that align with workers’ preferences, enhancing engagement and satisfaction.

Creating regular opportunities for your staff to share their thoughts and feelings not only makes them feel heard but also contributes to more transparency and trust in the workplace. Consider holding focus groups or town hall meetings to delve deeper into employee feedback. When people see their input leading to real changes, it reinforces their sense of belonging and investment in the company.

Build a strong corporate culture, but don’t leave it unchecked

It's crucial not to leave your corporate culture to chance. If it grows unchecked, it can easily drift away from your core values, potentially becoming an unproductive or even toxic work culture. Invest time and effort to define and reinforce the culture you desire. Regularly communicate your values, celebrate behaviors that embody them, and ensure your policies reflect the culture you aim to foster.

By taking an active role, you can shape a culture that truly represents your company's ideals and supports a positive work environment. But this proactive approach must also include recognizing and addressing any negative behaviors or practices early on, ensuring that your culture remains healthy and aligned with your organizational goals.

✔️ Check our toxic workplace checklist to make sure you’re on the right path!

Implement practices enhancing employee well-being and satisfaction

Well-being and job satisfaction are critical for staff engagement. Introduce initiatives like wellness programs, career development opportunities, and recognition systems. deskbird's tools can aid in this by providing insights into workspace utilization and people preferences, helping you create an environment that supports well-being and satisfaction.

Encourage a balanced work-life approach and consider offering mental health support and opportunities for social engagement. When people feel that their well-being is a priority, they are more likely to be motivated, productive, and loyal to the company.

Provide your team members with the right tools and resources

Equip your team with the necessary tools and resources to excel in a hybrid work environment. deskbird’s solutions, like desk booking, room booking, and office analytics, can streamline the hybrid work experience. It makes it easier for coworkers to collaborate and stay connected, regardless of their physical location.

Providing the right technology and resources not only enhances efficiency but also shows your team that you are committed to participating in their success in a modern work setting. This includes ensuring they have access to high-quality digital tools, training to use these tools effectively, and ongoing support to address any challenges they face.

🎬 Do you want to learn more about our mission and how we can support your hybrid work environment? Discover the features of the deskbird app in less than two minutes in this video!

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Leader engaging team

Watch out for the trends of the future of work

Stay ahead of the curve by keeping an eye on emerging workplace trends. Adapting to these changes can position your organization as a forward-thinking, employee-centric work environment, attracting and retaining top talent.

This involves staying informed about advancements in technology, shifts in employee expectations, and evolving work models. By being proactive and adaptable, you can ensure that your organization not only keeps pace with these changes but also leverages them. It will enhance the work experience for your employees, thereby making your company a more attractive and rewarding place to work.

Company Culture and Employee Engagement: wrapping up

We've explored a lot about the impact of organizational culture on employee engagement, and one thing's for sure – they're deeply connected. It's not just about having a great culture or engaged workers. It's about how these two feed into each other to create a thriving work environment, especially when we're talking about hybrid work environments

At deskbird, we understand these challenges and offer tools that make it easier for you to build the kind of culture that people love being part of. Request a free demo of the deskbird app and discover how flexible work can transform your company culture and employee engagement


Paulyne is a hybrid work specialist, who writes about sustainability, flexible work models and employee experience.

Company culture and employee engagement: a deep and powerful connection