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Hybrid Work

The future of work is new work


December 15, 2021


April 18, 2023

Welcome to the New Way of Work

Buzz words and expressions like New Work, Flex Work, the Future of Work are ubiquitous. But what exactly do they refer to?

We have attempted to outline our vision of what the future work life is going to look like. For some of us, this is already reality whilst others are still waiting for circumstances and external factors to make it happen. In any case, we strongly believe that our work environment is going to change, and we are going to explain you how.

1.  Towards a more digital world

Digitalization is nothing new. We have heard, discussed and read about it in the past two decades. But especially as the Covid-19 pandemic accelerated this trend and even more jobs benefitted from increased digitalization in the last year, it is no longer necessary to physically show up to the same office building every day!

2. Towards a more flexible work-life balance

Seriously, who hasn’t done their washing during a day working from home. Or a quick run to the supermarket in the afternoon because you were missing some ingredient for dinner (or chocolate). And that’s completely okay! We are sure that 9-to-5 working days will, at some point, be a matter of the past. It is all about working where and when you are most productive.

People working in a co-working space

3. Gen-Z needs

With Gen Z joining the workforce, their needs and requests for their employers play an increasing role in designing the work day of the future. So what exactly are those needs? As we see it, Gen Z employees are looking for meaning in their work. In addition, a strong work-life balance, positive relationships, transparency and open communication are crucial to attracting and retaining this growing segment of the workforce.

4. New Leadership

New Work also means New Leadership. Flexible work structures require agile working and leadership methods, empathy, trust and good relationships. Today’s (and tomorrow’s) leaders ought to be capable of empowering their employees, providing them with responsibilities and opportunities to prove their responsibility. 

Working in a open working space

5. New Work Locations

In the future, working from somewhere other than traditional offices will be the new normal. Be it working from home, using coworking spaces or coworking cafés, travelling the world as a digital nomad, or coworking, we are convinced that the spots where we open (and close) our laptops will be more diverse than they are now. Flex work also implies that these forms may be mixed and matched just like frozen yoghurt toppings!

6. Change, change, change (& more change)

We don’t see the future of work as something we will one day achieve and retain. On the contrary, the concept is inherently flexible and continues to change all the time. One variable will be people themselves: through continuous development, strengths are fostered, and weaknesses improved upon. Training and development will be increasingly important. Furthermore, external variables such as workplace environment, digital tools, work processes etc. will continue to develop and change.  

stylish office areaworkplace-management
Stylish working area

It all points towards a new reality of work. But what do we mean by New Work?

New Work – A definition

The expression “New Work” was introduced by Frithjof Bergmann in the late 70s. Prof. Dr. Bergmann, an Austrian-American social philosopher, aimed at describing the structural change in our working world.

Today, the term New Work includes all changes in this realm, ranging from job elimination to process automation to new opportunities thanks to digitalization and flex work. Every company faces different challenges related to New Work, depending on their customers, competitors, products or services, employees, work processes – but also their own attitude towards the future of work.

Many companies are already undergoing changes in order to become a future-proof employer, others are only starting todo so. Some are miles away from what we would call a flex work environment, some are very close. But wherever you might be, we believe that New Work is first of all about the mindset that at the core of success, there are employees. In order to find, hire and retain the best ones, it is an opportunity and challenge to make changes towards New Work.

➡️ Are you looking for an easy way to embrace the future of work and manage a flexible office? Request a demo of the deskbird app to discover the perks of desk booking software and other essential features to improve employee experience!

The future of work is new work


Julia Dejakum is a skilled brand and marketing manager with a specialty in hybrid work solutions. Known for her innovative strategies, she expertly blends brand development with the nuances of remote and in-person work environments.

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